Press
Indigenous Brand House & Impact Fund
Bush Clinicians Group (BCG) is a vertically integrated cultural strategy powerhouse that unites Indigenous knowledge with science, innovation, and enterprise to build cultural-luxury brands and deliver measurable impact. We transform purpose into performance, creating sustainable returns for investors while advancing Indigenous
self-determination, strengthening cultural authority, and promoting environmental responsibility.
Our Brands
A curated house of premium skincare and lifestyle brands, Ochre Sun and No Brainer, blending Indigenous knowledge, ethical design, and global performance in every product.
Our Model
A soil-to-skin supply chain embedding Indigenous participation, local procurement, and environmental stewardship at every stage, delivering quality, resilience, and scale.
Our Impact
Through the Apurte Foundation, we invest in Indigenous entrepreneurship, cultural immersion, training pathways, regenerativeecotourism, and
micro-finance multiplying
long-term social, cultural, and economic outcomes.
Our Integrated Model
We bring together Indigenous knowledge, science, and innovation to create brands that perform in global markets while staying true to Country.
Through our integrated model, spanning premium skincare, lifestyle products, and ethical manufacturing, we deliver quality, scale, and certainty. Investors and partners can trust that growth with us also means advancing Indigenous self-determination, cultural authority, and environmental responsibility.
Premium
Skincare
& Lifestyle
Circular Healing Impact
Pathways to Indigenous Enterprise
Indigenous Micro-Finance
Meet The Team
Alana Kennedy
Founder & CEO
Justin Lippiatt
Executive Director
Governance & Strategic Partnerships
Helio Woi
Head of Supply Chain & Brand Strategy
Governance
Bush Clinicians Group applies a dual governance model that unites corporate accountability with cultural integrity, a structure designed to safeguard both impact and investment.
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Our Corporate Board provides fiduciary oversight, compliance, and strategic direction, ensuring transparency, financial stewardship, and investor confidence.
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Our Elders & Cultural Advisory Council brings cultural leadership, embedding Indigenous protocols, values, and community priorities into every decision.
Together, these Boards integrate risk management, brand and program approvals, and cultural authority across BCG and the Apurte Foundation, delivering accountable, future-focused governance that honours tradition, drives participation, and creates long-term outcomes.
Governance & Leadership (Board)
Corporate Leadership Board
Executive Roles:
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CEO → Chief Executive Officer (BCG)
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COO/CFO → Chief Operating & Financial Officer (Group Operations & Finance)
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Executive Director (Strategy & Programs) → Executive Director, Strategy & Programs
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GM Apurte Foundation → General Manager, Apurte Foundation
(Impact & Community)
Elders & Cultural Advisory Council
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Cultural protocols and permissions
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Community engagement & co-design
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Safeguarding Indigenous IP & knowledge
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Advice on programs, products and storytelling
Responsibilities
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Strategy & Oversight → Strategy, Risk Management, Brand & Program Approvals
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Financial Stewardship → Financial Oversight, Compliance, Investor Relations
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Cultural Integrity → Protocols, IP Safeguarding, Community Co-Design, Storytelling Guidance
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Transparency & Accountability → Annual Reports, Impact Summaries, Ethical Policies, Whistleblower Process
Transparency
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Annual report & impact summary
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Policies (Privacy, Ethics, Procurement)
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Whistleblower & complaints process
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Decision Pathways
Guiding Principles
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Integrity
Every decision is anchored in cultural authority and corporate accountability, respecting Country and community while building investor confidence and global trust. -
Co-Design
Communities are not consulted, they are partners from the beginning, shaping products, programs, and pathways through genuine collaboration. -
Benefit Sharing
Economic and social value flows back to communities, transparently measured and reinvested to create long-term impact and intergenerational prosperity. -
Transparency
Clear roles, strong policies, and open channels for dialogue uphold trust, accountability, and alignment with Indigenous Procurement Policy commitments to fairness, integrity, and outcomes.
A Message from Our CEO
At Bush Clinicians Group, culture is not separate from business, it is the foundation that makes business powerful and meaningful. Our work elevates ancient Indigenous knowledge and presents living culture through the lens of modern science, crafting cultural luxury experiences that invite you to engage with heritage, beauty, and impact in equal measure.
Through our Commercial Arm, we craft premium skincare and lifestyle products infused with the intelligence of Country, designed for today’s discerning consumers. Through the Apurte Foundation, we invest in entrepreneurship, training, and opportunities that strengthen the next generation and build
long-term impact.
My vision is simple and bold: to lead with integrity, honour tradition, and transform purpose into action. Together with our partners, communities, and investors, we are shaping a future where culture and commerce thrive side by side, delivering resilience, beauty, and impact from Australia to the world.
Alana Kennedy, CEO, Bush Clinicians Group
